Popular Bollywood heroine Deepika Padukone agreed to be the brand ambassador of Indian Psychiatric Society. Both the society and Live Love Laugh Foundation, founded by Deepika, will jointly develop outreach programmes to highlight the urgent mental health challenges that India faces.
“Mental health of Indian citizens is a large and growing challenge for the country and the more resources we have to combat this issue, the better the chances that those who need help can secure the support they need.
“The Live Love Laugh Foundation and Indian Psychiatric Society have a shared vision to make mental health a priority for the government and for society at large. I am very pleased to support the activities of the Indian Psychiatric Society in my role as their brand ambassador,” Deepika said.
“We needed a person who could advocate the issues associated with mental health especially the stigma, and we are happy that Deepika has agreed to become our brand ambassador, which would help take the Society’s mission forward, ie to spread awareness and reduce societal stigma,” Indian Psychiatric Society President Dr G Prasad Rao told PTI.